As summer rolls around, we tend to start flocking to the beach and planning for the holiday season. Though for business owners, the season is also the perfect time to brainstorm some fresh summer marketing ideas.
With the right tools and ideas, businesses can take their social media game to the next level with a fresh social media campaigns.
If you’re eager to shake up your summer marketing strategy this season, you’ve come to the right place! Here are 9 creative summer marketing ideas for your business over the hotter months.
1. Showcase Your Summer Celebrations
What isn’t fun about summer? Trips to the beach, a dip in the pool, and lots of ice cream and frozen drinks in-between. With all the excitement floating about, why not carry some of this fun over to your social media page?
Build your brand’s personality by letting your audience in on the fun. This could be an end of the year work party, holiday plans for key stakeholders, as well as anything else that may be happening.
2. Run A Summer Marketing Promotion
What better way to welcome Summer than with an exciting promotion or discount?
A summer-themed promotion the perfect opportunity to drive sales and push any seasonal stock in your store.
Create a summer-themed discount code, share it across your social media channels, and encourage your audience to take advantage of the savings. Otherwise, try offering a free gift with purchase – e.g. a beach towel or a pair of sunglasses.
3. Host A Giveaway
If you’re looking for new ways to increase engagement and give back to your fans, try hosting a summer-themed giveaway. After all, who doesn’t love free stuff?
Start by establishing an enticing prize, perhaps one that encapsulates the season. This could include a beach-day care package, a collection of pool toys, or anything else that screams ‘SUMMER!’.
From here you can promote the content across your social media channels, including the rules for entering. As the giveaway draws to a close, randomly pick a winner, congratulate them with a shout out, and thank everyone for participating.
4. Share Seasonal Content
There’s no better time to push those relaxing summer vibes on your social media page, with the help of some seasonal content of course. This could be as simple as writing some sizzling captions or adding seasonal props/backdrops into your content.
Bright colours, seasonal fruits, and sandy beaches are merely a few elements that you could subtly scatter throughout your social media page.
On top of this, joining in on trends can generate huge engagement with the wider social media audience, when done right.
5. Use Summer-Themed Hashtags
Hashtags are a valuable tool to help expand the reach of your social media posts, and summer is the perfect opportunity to get seasonal with it.
By simply tagging your images with #summervibes, #beachlife, or #sunshine, you can open your content up to a much larger audience. When people search for these hashtags your post will appear, making your brand much more visible.
6. Post A Seasonal Poll
Another worthy addition to your marketing strategy could be the use of Facebook or Instagram’s poll feature.
Though this tool can be useful year-round, the start of summer can be the perfect excuse to give this feature a go. Listen to what your followers have to say.
Questions don’t have to be overly complicated and could be as simple as: ‘Do you prefer the beach or pool in the summertime?’, ‘What’s your favourite thing about summer?’, or ‘What’s your go-to summer snack?’.
It may seem insignificant, but a summer poll can be a great way to encourage social media engagement. Plus, you can also gain a meaningful insight into your target audience.
7. Share A Seasonal Blog Post
If you’re looking for new ways to drive traffic to your website, try creating a summer-themed blog post. Though rather than creating a post for the sake of it, provide your audience with useful and relevant information.
There’s an endless list of topics to choose from. Keep it simple with a list of things to do indoors on a hot day or a list of health tips for summer.
Once you’ve uploaded your blog post, share it across your social media channels and encourage your followers to check it out.
8. Get Involved With An Event
What better way to engage and connect with your customers than through an event?
Festivals, expos, and community gatherings are the perfect way to present your brand because offer great opportunities for social media engagement.
Not to mention, there’s the opportunity for promotions. This can lead to new and repeat customers for your products or services.
9. Try Something New
They say that variety is the spice of life, and your social media content is no different.
Summer is the perfect time to mix up your content and try some new things. With regards to marketing, start by trialing what works and doesn’t work for your audience and brand.
You could try posting different types of content, such as images, videos, blog posts, and gifs. See which forms your audience best interacts with.
Plus, you could take the time to build your presence on different social media platforms – such as Facebook, YouTube, Instagram, and Twitter.
With these creative summer marketing ideas by your side, you’ll be ready to shake up your social media game.