Easter Campaign Ideas: 5 Ways To Boost Sales
Easter can be a great time of year to brainstorm a few easter campaign ideas and shake up your social media game.
Ranging between festive captions and colourful content to social media giveaways and product discounts. There are plenty of ways to help enhance your social media presence as the holiday draws closer.
All you need is an engaging concept, your own creative flair, and a strong social media plan going into the season. Sounds simple enough, right? Here are 5 easy Easter campaign ideas to get the ball rolling.
1. Get Creative With Your Captions
Easter is the only time of year you can dust off some of your best Easter-related puns and sprinkle them into your captions. If you’re ‘egg-cited’ to have an ‘eggcellent’ Easter, let your audience know!
It can be a great way to add more personality to your online voice. Plus, these dynamite puns don’t go to waste.
2. Host An Easter Themed Giveaway
Hosting a giveaway on social media can deliver a platter of worthy benefits to your brand, and Easter is the perfect ‘eggs-cuse’ (sorry) to run one.
Start off by determining the prize of the giveaway. Aim to share enticing, festive images to attract the interest of your followers to overall increase participation. Next, outline the rules for entering. Do they have to follow your account? Like the photo? Share the post? These instructions should be clear and simple.
Once the contest has run its course and you’ve gathered all the entries, pick a winner, announce it on your page, thank everyone for participating, and wish everyone a happy Easter.
3. Add Seasonal Elements To Content
Easter can be a great opportunity for you to get creative with the content you’re sharing. Adding festive elements to your content can create a sense of excitement, which can help boost social media engagement.
So, what sort of elements can you start incorporating? You can’t go wrong with the classics - decorative Easter eggs, baskets, rabbits, and chocolate. Not to mention, adding splashes of pale yellow, pink, light blue, and green can help to send out those Easter vibes.
Aside from visual content, you can also write an Easter-themed post for your blog. Select a topic within your niche, put an exciting holiday twist on it, and start sharing it across your social media channels to boost views. It could be as simple as a seasonal recipe or a home decorating guide.
4. Share A Discount Code
The holidays are the perfect time to offer discounts on some of your popular products or services.
As a little gift to your followers, share exclusive discount codes across your social media platforms. Be sure to include the products valid in the sale as well as an expiry date.
5. Online Easter Egg Hunt
Nothing screams Easter more than an Easter Egg Hunt, and fortunately, Instagram and Facebook are perfect for hosting them.
To build hype, start off by giving your followers plenty of notice prior to the virtual event. Let them know when the hunt will take place, what the prize is, and what they have to do to win.
There are a few different ways to run a social media Easter Egg Hunt. One method is to post an image daily with hidden eggs. This encourages followers to come back to the page and regularly check. On the other hand, some pages post between 20 to 30 images in one day, with eggs hidden in only 5 to 10 of the photos.
Once all the eggs have been found, you can announce the lucky winner at the end of the competition.
6. Run A Photo Contest
Boost engagement among your followers by hosting a user-generated content contest. Encourage your audience to pose with your product in a seasonal setting or urge them to show-off their chocolate haul for the year. Then, share these posts on your brand’s page (with permission and tagging their account in the post).
These are just a few examples - get creative with a concept that best reflects your business.
There’s no ‘one size fits all’ approach when it comes to a brand’s social media, so brainstorm some easter campaign ideas that best suit your business this Easter.