Christmas-time offers business owners the chance to grow their customer base and snow-ball sales – with the help of some unique Christmas marketing ideas of course.
If you’re eager to shake up your social media content this holiday season, you’ve come to the right place. Here’s a list of 10 creative Christmas marketing ideas to boost sales and increase online engagement for your brand.
1. Run A Giveaway
What better way to show your brand cares than by giving back to your followers? This is where a social media giveaway can come in handy. After all, they don’t call it the ‘season of giving’ for nothing.
Many benefits come hand in hand with running a social media giveaway into your, whether it’s boosting engagement among your target audience or growing your online community.
That being said, there are plenty of business benefits to look forward to aswell. Social media giveaways can build brand awareness, create new leads, and boost sales throughout their run.
If you’re looking for Christmas marketing ideas to enhance your online presence, a social media giveaway may be worth considering.
2. Decorate Your Social Media Page
Gift your followers with a hefty dose of Christmas cheer by adding more festive elements into your posts.
If you’re eager to get more creative, try adding festive props into your images to create a Christmas scene or flat lay around your product. This could be a gift wrapping station with wrapping paper, string, tree decorations, ribbons, etc. Otherwise, head to the kitchen to create a baking scene with cookie cutters, festive shapes, and fresh ingredients.
Just be sure the viewer’s attention isn’t drawn away from the product. It’s the central focus of the photo after all.
3. Post A Festive Poll
Another great addition to your Christmas marketing strategy could be the use of Facebook’s poll tool. The feature allows you to pose a question to your followers and hear their opinions. Though this can tool can be very valuable year-round, it’s also a great way to encourage social media engagement over the holiday season.
When it comes to creating a poll for your Facebook page, try not to overthink it. Keep the question and answers simple, interesting to your followers, and festive. For example, some possible Christmas poll topics could be:
What’s the best Christmas movie?
Is November too early to set up the Christmas tree?
What’s the tastiest Christmas dessert?
Which midnight snack does Santa prefer?
Though it doesn’t seem like much, encouraging your followers to interact with your festive Facebook poll can be a great way to share fresh content, build your community, and gain a better understanding of your audience.
4. Collaborate With Other Businesses
Looking for an excuse to collaborate with another business or a social media influencer? The holiday season could be the perfect occasion.
The partnership could be as simple as cross-promoting each other’s brands or joining forces for a giveaway.
There’s plenty to gain from partnering with another business, like extending your customer base and boosting brand awareness. Just remember, before partnering with a brand, make sure you do some research to ensure their message and goals align with your business.
5. Partner With A Charity
On the other hand, if the festive season has you feeling slightly more generous, considering teaming up with a charity. It’s a great way to create a positive change in your community.
Having said that, there’s also a collection of business advantages to be gained from working with a charity. This includes networking opportunities, brand awareness, and an increased brand reputation.
6. Write A Festive Blog Post
If you’re eager to use the Christmas season as an opportunity to drive more traffic to your website, why not try a festive blog post?
Not only is blogging great for SEO. It also provides a platform for you to deliver valuable information over the holiday season. Your festive blog post could be a holiday gift guide, DIY tips, a list of nearby events, delicious recipes, or an inspiring story.
Before writing the festive post, ensure that your topic fits in with your blog’s niche.
For example, if you had a men’s grooming blog, you may want to avoid sharing a post about the best Christmas cookie recipes that you can make yourself. As enticing as that sounds, it’s not relevant. Instead, you might share a holiday gift guide featuring some products in your online store.
7. Offer A Discount
Who doesn’t love a good discount?
Offering your customers an exclusive, limited-time-only holiday promotion can be a great way to create some urgency and drive traffic to your online store.
The best part? The process isn’t too complicated. Create a discount code, share it across your social media channels, and encourage people to take advantage of the promotion before time runs out.
8. Create A Campaign
Christmas marketing campaigns are a popular way to grow an audience or snowball sales over the holiday season. Though with the many different shapes a campaign can take, brainstorming and launching a specific strategy can be puzzling.
Getting started may seem daunting, though identifying the goal of the campaign is a good start. From here, you can create content, schedule posts, engage with your audience, and analyse your results.
If you’re still unsure, popular Christmas marketing ideas often include the ‘12 Days Of Christmas’. Put your unique spin on this concept as you countdown to Christmas Day with your followers. For example, you could share 12 delicious holiday recipes, festive blog posts, or riddles. Alternatively, you could run an exciting contest throughout the campaign, with daily prizes up for grabs.
9. Advertise Your Gift Cards
We all have those hard-to-buy-for people on our Christmas shopping lists, which make gift cards such a valuable option.
For those hard-to-buy-for people in our lives, gift cards take the stress away from a Christmas shopping list.
Advertising your business’ gift card range can be a great way to boost sales, especially over the holiday season. This encourages customers to see your business as a quick and easy solution.
Encouraging gift card sales can be as easy as creating a pop-up ad on your website.
10. Create a Boxing Day Sale
The chance to increase sales and boost brand awareness doesn’t finish on the 25th of December. Boxing Day is the perfect occasion to offer customers some serious discounts on your products.
Boxing Day is often associated with store sales and exclusive promotions – why not join in on the fun? Similar to a Christmas promotion, you can create a discount code, share it across your social media channels, and encourage your followers to head over to your website and take advantage of the savings.