For new-comers to your brand, a website landing page is an introduction to your business. Though if you haven’t optimised your site with an effective landing page design, you run the risk of creating a poor impression.
To make the most of this first impression, there are a variety of essential landing page elements your site needs to have, ranging from faster loading times to compelling visuals.
For those eager to boost conversions and brand credibility, here are 7 elements of an effective website landing page that you can’t afford to miss.
Why Optimise Your Website Landing Page?
There are plenty of benefits that come hand in hand when you have the proper landing page elements on your website.
A landing page can act as a funnel for your customers, leading them to where you want them to be. This could be the checkout or on your contact page. By using an effective landing page design, you can push customers deeper into your site to fulfill your business’s ultimate goal.
By optimising your homepage with keywords and a custom URL, you can help search engines to figure out what your site’s about. If done properly, this can help your page rank higher on Google, which can boost your brand visibility.
Let’s put SEO and conversions aside for a moment. A landing page can offer your products or services a sense of credibility. This page can be a great location to feature testimonials from past customers and clients, helping to reassured customers about your business.
7 Elements Of A Website Landing Page Design
1. A Clear Goal
Before you start piecing together your website home page, take a moment to consider the purpose.
Do you want this landing page to drive traffic to your online store? Or do you want more visitors to fill out the contact form and get in touch with you?
With a clear idea of what you want to achieve, you can create a landing page to reflect this higher purpose.
2. A Gripping Headline
Headlines and sub-headings on your website are typically the first things visitors see. So, it’s important to catch a visitor’s attention straight away with a compelling title.
To stop your visitors from bouncing straight off your site, you need to make sure your headline is clear and relevant. Explain to your target audience exactly what your business does and how you’re relevant to them and their problems.
Try creating a few variations of your headlines. Make some tweaks, and choose one that best reflects your business and audience.
3. Convincing And Compelling Copy
A headline does the heavy lifting by catching your visitor’s attention, though you’ll need effective copywriting on your homepage to keep it.
This space offers you the chance to list the benefits associated with your products or services. You can explain how your business can solve your customer’s problems.
Aim for a format that’s easy for visitors to quickly scan. This includes bullet points, bolded phrases, and lists.
Try not to overdo it with your website copy, because too much can leave people feeling buried in information. Overall, this will often cause them to bounce from the site.
Instead, try to keep it short and sweet, highlighting only the key aspects.
4. Winning Visual Content
Killer visual content can be another great way to quickly catch the attention of visitors – offering an immediate impression of your brand.
Before your customers even start reading your landing page, the visuals you use can provide a glimpse into what your business is about.
Whether you’re using videos or images on your landing page, ensure they stand out with high-quality content that is relevant to what you’re selling. Avoid stock photos or low-quality content. You only have one shot at a first impression.
5. Fast Loading Times
If you had someone knocking at the door, you wouldn’t leave them waiting too long, would you?
Like we’ve said, your homepage is the first impression of your brand, so don’t leave them waiting with slow loading times.
A slow loading homepage can poorly impact your business in more ways than one – decreasing conversions and causing traffic to bounce off the site. Luckily, there are plenty of ways you can optimise the speed of your landing page.
Ideally, your site should load between 1 to 3 seconds. To reach this mark, you can reduce file sizes, enable page caching, review your hosting server’s response time.
For relatively new businesses, you may find customers are feeling unsure about your business’s goods or services at first. Though testimonials can be a great way to put their minds at ease and breathe more credibility into your brand.
If you’ve had some nice feedback from customers or clients in the past, put them on your landing page for your audience to see.
Otherwise, if you haven’t received any testimonials yet, start asking your customers for feedback. Offer incentives in exchange for their thoughts.
7. Call To Action
One of the more important elements of an effective homepage is a strong call to action that reflects the goal of your landing page.
What do you want visitors to do once they reach your landing page? Head to the online store? Get in contact? Read the blog?
Tell your audience exactly what you want from them – don’t leave it up to chance. Write a commanding call to action with powerful action verbs (e.g. buy, shop, subscribe). Tailor your approach to your target audience.
With the help of these landing page elements, your website will be converting in no time.