Is there anything more enticing than a free gift? Whether you’re using a free gift with every purchase promotion to drive sales, improve conversions, or boost customer loyalty – the offer can benefit your business in more ways than one.
If you’re playing with the idea of offering your customers a free gift with every order, look no further. Here’s a simple guide for creating a gift with purchase marketing strategy for your business in 8 easy steps.
Why Offer A Free Gift With Every Purchase?
Sometimes a little incentive is all that’s needed to push customers through the checkout, and that’s where a free gift with every order can come in handy.
To be eligible for a free gift, customers often have to spend a minimum amount. If you’ve chosen a gift that aligns with your customer’s interests and offers real value, that can be enough for them to increase their order value.
Support Customer Loyalty
A free gift can show your customers that you’re committed to offering them the best possible value. As a result, they’re more likely to come back and buy from your business in the future.
Boost brand awareness
If you’re regularly advertising your free gift promotion across your social media channels, this is bound to attract your customer’s attention. After all, who doesn’t love free stuff?
How To Offer A Free Gift With Every Purchase
1. Timing Is Everything
The time at which you want to run your offer will largely depend on the ultimate objective of the gift with purchase marketing strategy.
Do you want to drive sales over your busier months? Or boost sales over the quieter periods?
Figure out the ultimate purpose of the promotion. Review your data to figure out when these high and low periods are for your business, and run the offer when it’s going to best suit you.
If you’re planning it around a major holiday, timing becomes easy. Make sure you leave yourself enough time in the lead up to the holiday so you can get the word out and build some hype around the offer.
2. Brainstorm Relevant Gift Ideas
Since you know when you’re going to host the promotion, you can start brainstorming and creating a list of possible free gift ideas.
If you’re running a time-sensitive offer, the gift may reflect the season or holiday it surrounds. For example, if you were running the campaign over summer, the free gift with purchase could be an exclusive pair of sunglasses or a beach towel.
Otherwise, if the promotion isn’t as time-sensitive and you’re planning on running it over a few months, you could pick a much more generalised gift. Just make sure it aligns with your brand, has real value, and is relevant to your customer’s interests.
3. Choose The Gift
Once you’ve had a chance to brainstorm a handful of free gift ideas, it’s finally time to commit to one.
Take your customer’s interests into account when you’re choosing the free gift. Is it something they’re going to want? Will it motivate them to spend more money to receive the gift? If so, you’ve got a winner.
4. Stock Up
You’d be surprised how well a gift with a purchase marketing strategy can drive sales in your online store. This means you need to make sure you’re well stocked up if your promotion takes off.
Otherwise, you may have to cut the promotion short or break the news to your customers that you ran out of the gift.
To avoid that awkward conversation and to unlock the full potential of your campaign, make sure you’ve got more than enough free gifts to go around. If you’ve ordered too many, you can put the left-overs aside for your next free-gift-with-purchase offer.
5. Outline The Gift With Purchase Rules
Deciding on a minimum spending amount for the promotion is like walking a tightrope. You want to choose a reasonable amount that won’t deter customers, but you also want to increase your average order value.
As a rough guide, try to aim for about 15% above your current average order value. That way you’re not asking your customers for too much and it’s easy for them to reach the target. Ultimately, it’s still delivering your business with a meaningful increase in average order value.
Every business will be different, so set a minimum purchase amount that you think is fair.
6. Create Urgency
Establishing a sense of urgency surrounding your free gift campaign can drive sales by encouraging your customers to buy now.
There’s plenty of ways to create urgency, whether it’s by putting a deadline on the promotion or to mention that the gifts are only available while stocks last.
While you’re promoting the offer across your social media, make it clear that it’s only available for a limited time only.
7. Advertise The Promotion
Now that your free gift promotion is ready to go, it’s time to let your customers know about it. Decorate your landing page with relevant banners and head to social media to get the word out.
Share details of the offer across all of your social media channels, including the minimum spending amount, a direct link to your store, and a compelling call to action.
If you really want to get the word out, try running a few social media ads and expand your reach.
8. How’d You Go?
As your free gift with every order promotion wraps up, take the time to see how your business performed.
Did your average order value increase with this free gift offer? Would you consider the process of success?
If not, you can adjust your gift with purchase marketing strategy to boost your chances of success. This could be by picking a new free gift, changing the minimum spending amount, or running more social media ads.
If the promotion was successful, you can use analytics to make any tweaks and streamline your next free gift promotion.