A clear social media strategy is vital for businesses hoping to impact their target audiences. Though creating a social media campaign that reaches your desired followers, boosts engagement and grows your brand awareness is a task much easier said than done. This article will cover 8 key elements of a successful social media strategy and how to incorporate them into your social media campaign.
Free shipping is a great way to stand out from your competitors, however it can be a difficult element to adopt into an online store, particularly if you don’t know how or when to offer it. Luckily, there are plenty of ways you can advertise free shipping to your audience, whether it’s for a limited time only or on a one-off occasion for new customers. Here are six easy ways your business can offer free shipping on a regular basis.
Who hasn’t thought of opening an online store? With the ability to expand your brand’s reach and operate with much more flexibility than a physical store, the concept is quite alluring. Though this popularity also means that the industry is saturated with competitors, making it rather difficult to break through to your audience. Here’s 10 easy ways you can optimise and grow your online store.
Sharing content on social media can be a great way to boost engagement and drive traffic toward your online store, although if steps aren’t taken to enhance your brand’s click-through rate, the process can seem rather redundant. Ranging from the evaluation of your analytics to the use of visual content, here are 8 easy ways you can begin to improve your social media click-through rate (CTR).
Partnering with a charitable organisation can deliver an immense range of benefits, including increased brand awareness, an enhanced reputation, the generation of new leads, networking opportunities, and more. Not to mention, it also holds the ability to create a positive change within the community. If you’re considering an authentic non-profit partnership, here is a step by step guide to offer an insight into the process and to help get you started.
Millennials are considered to be much harder to reach and impact with marketing, although since they comprise a large portion of the population, ignoring them altogether is simply not an option. After all, millennials are the future, with their full purchasing power still yet to be unleashed. Here are 6 simple millennial marketing strategies to help your brand reach this valuable audience.
Mother’s Day is the perfect opportunity for brands to get creative with their social media marketing. Ranging between festive content to social media giveaways, there are plenty of ways to get involved in the celebrations, all while encouraging social media engagement. Here are 7 simple social media marketing tips for Mother’s Day.
Email marketing has the ability to boost website traffic, enhance sales, and grow your brand’s community, although there are a lot of elements to consider before setting up a newsletter. The process may seem overwhelming, although it’s much simpler with a plan by your side. Here’s a step by step guide to get you started with an email newsletter for your business.
With more than 1 billion users scattered across the globe, it’s no wonder businesses from all walks of life are jumping at the chance to showcase their products and services on Instagram. That being said, there are a few tactics that businesses can adopt to increase their sales on the platform. Here are a few tips to help maximise your sales on Instagram
With their ability to generate leads for your business and effectively engage new target audiences, it's not hard to understand why countless business owners are jumping at the chance to work with a quality social media influencer. If you’ve ever considered partnering with and utilising a social media influencer for your brand, here’s a step by step guide to get you started.
If you’re on a shoe-string budget, high quality content is undeniably going to be difficult to come across. Although there are a few strategies you can implement to get a bang for your buck and maximise the content you’re sharing. So, without further ado, here are eight ways you can share amazing content on a small budget.
Like any tool, social media must be used properly in order to reap its benefits. Too many businesses either don’t commit to a social media strategy, or simply don’t know how to write for social media. In worst-case scenarios, this can lead to a PR crisis which could cause considerable brand damage. To avoid these problems, we have provided some starter tips on how to write for social media.
Writing effective content is paramount for businesses looking to expand their social media presence. By engaging your customers with insightful and well-written brand messages, you are also increasing the recognition and overall credibility of your brand. In an ever-growing marketplace of niche and emerging brands, brand credibility is key. Here are eight starter tips to writing more effective content online.