Many businesses and creatives are drawn to the notable advantages that come with achieving an appealing Instagram grid. The tactic delivers the opportunity for business owners to portray the themes/ personalities they’d like their audience to associate with the brand, ultimately helping them to reach and connect with their target audience on a deeper level. This can help to attract new followers and increase social media engagement. On top of this, attaining an enchanting grid can be an extremely satisfying endeavour! Here are a few tips and tricks to boost the aesthetic of your brand’s Instagram profile and increase your chances of getting that double tap.
Commit To A Topic
Before you even start orchestrating your Instagram feed, it’s important that you take a moment to consider the following: What are people coming to your page to see? How are they gaining value by following your account? Rather than merely posting for the sake of posting, take the time to come up with a genuine topic for your page, whether it’s travel inspiration, fashion tips, nutrition or anything in between.
Especially if you’re operating the page on behalf of your brand, it may be worth your while to think outside of the box and offer your followers real-life value alongside the product or service you’re selling. For example, if you’re a selling a nutritional supplement, regularly posting healthy eating tips and images for your followers to engage with can be a great way to boost engagement. This is merely one possibility - get creative and come up with a path that best suits your business.
Experiment With The Grid Layout
Now that you’ve settled on a topic, it’s time to start considering the visual aspect of your account. If you’ve already created and edited your content, you can now start to experiment with different grid layouts (there’s heaps of layout inspiration available online).
Figuring out the ideal layout for your page can seem like a puzzling task, although there are a few general guidelines that can ease the process. First off, while creating the grid, try to scatter the photos based on their colours and the subject. Secondly, avoid placing similar photos right next to each other - e.g. two photos with the same colour scheme and the same subject probably shouldn’t go side by side. Not only can this step increase the aesthetic of your feed, but it can also help you to organise the photos you’d like to post and when you'd like to post them, saving a lot of time when you eventually start creating your content schedule.
Stick To A Colour Palate
Colour schemes are used by many creatives on social media to boost the appeal of their grid and attract new followers. This is typically done by choosing a handful of colours to prominently feature in the various images. Some common colour palates include black and white, pink and blue, and bright pastels. That being said, you’re not limited to what others are doing - your greatest asset is your own unique way of thinking, so be sure to tap into your imagination to create a palate that reflects your personality and your brand.
Use High-Quality Photos
Blurry or poorly framed photos can stick out like a sore thumb on your Instagram grid. Always strive to use higher quality images where possible as they can be much more inviting to pending followers and can overall encourage them to associate a certain standard with your page. You don’t necessarily need to go out and buy a DSLR camera to achieve this quality as most smart-phone cameras are often renowned for delivering some pretty exceptional results. If you really want to make your shots pop, consider downloading a photo editing application to enhance the images - Lightroom for mobile is free and easy to use.
Having an aesthetically pleasing Instagram profile may seem important, especially if you’re trying to exude certain themes to your audience, although it shouldn’t be the sole focus of your social media plan. The most vital piece of the social media puzzle is the content, so if you find yourself consumed by the job of managing how your Instagram looks, you may fall short on other tasks or even find yourself posting less because you’re afraid to mess up the look you’ve achieved.
Rather than focusing on one social media platform, broaden your reach and aim to engage your audience across multiple platforms as opposed to one. Don’t get me wrong, if you have the time to improve the aesthetic of your Instagram, by all means, go for it. As mentioned before, it can deliver a collection of benefits that are worth attaining. Just try not to let the task consume your time or effect the frequency of your posting.