With 2018 beginning to draw it’s curtains, many people begin crafting their goals for the new year. Traditional items such as ‘eat healthier’ and ‘exercise more’ will fall high upon most lists, although if you’re a business owner, you may want to consider a slightly different approach.
The new year gifts us with a sense motivation to address aspects of our business that we need to change, although haven’t gotten around to. Whether it’s a desperate need to streamline communication or to focus more attention on your brand’s social media page, take advantage of this surge of motivation to make the long overdue changes.
Are you excited by the opportunity to set a few new year resolutions for your business, but aren’t sure where to start? Don’t worry, here’s 7 ideas to get the ball rolling!
Dedicate Time Towards Networking
Generate more referrals, spawn new opportunities, and attain advice from other like-minded individuals; these are a few simple benefits that business networking can deliver. However it’s often a practice avoided by many business owners due to the uncomfortable nature associated with putting yourself out there and meeting new people. Due to the unlikely fear of rejection, many individuals will turn a blind eye toward the practice.
Networking is vital when it comes to growing and sustaining a small business, so make 2019 the year you turn it into a habit. Put aside some of your valuable time and begin by finding some local networking events in your area. Once you’ve found an event, summon up some confidence and commit to attending the event. Try to avoid bringing any friends or family to overall encourage you to meet and socialise with new people. It’ll most likely feel a bit unnatural or awkward at first, although your confidence will begin to soar the more you try it. As they say, practice makes perfect.
It may sound daunting at first, but anything worth having doesn’t come easy. Escape your comfort zone and put yourself out there - what’s the worst that could happen?
Share More Content On Social Media
A strong social media presence is an asset not to underestimate in this day and age. A well engaged Facebook or Instagram page can increase the number of potential customers, breath more personality into your brand, and provide a platform for you to directly speak with your target audience. It’s a unique and powerful tool to have as a small business owner. Although despite the benefits, many businesses still aren’t taking full advantage of social media.
Make the change this new year by not only creating an account for your brand, but by also sharing a consistent stream of content for your audience to engage with. How can you get started? If you’ve already established your desired target audience, it’s as easy as creating and sharing a mixture of content, including images, video, and blog posts. From here, use social media analytics to see what’s working for your brand, and begin to tailor your content for your followers. From here, it’s merely a matter of staying on top of your content creation, posting as regularly as you can, and interacting with your audience (a content schedule can be very helpful when it comes to managing your posts).
If you’re eager to kick your social media game up a notch in 2019, but simply can’t find the time to do so, your best option would be to outsource/ delegate it to someone else. Social media is such an important aspect of business these days, and with all the competition out there, you can’t afford not to have it.
Click here to browse our content creation packages and prices.
Broaden Your Team And Delegate More
Delegation is a common practice adopted by many leaders to boost morale, save time, and increase productivity. Although, as a business owner, it can be difficult to put a crucial task in the hands of someone else, especially if you’re more comfortable in full control.
If you find it difficult to entrust a task to another person, try to begin with something small. Delegate a simple task onto someone you trust, and if they perform well with this responsibility, continue to do so. As time passes, you’ll build a trust and common understanding with your employees which can make the delegation process much easier, and will overall leave you with extra time to focus on more important tasks.
Take Less, Give More
Giving more to those in need is a common resolution adopted by individuals and businesses from all walks of life. The key reason behind donating your time or money to a worthy cause is to ultimately create a positive impact and to help others, although the practice can actually be good for your brand. Not only is it beneficial for the community, but the practice is also tax deductible, an excellent marketing tactic, and a great way to boost the morale of your staff members. It’s a win-win. Make a positive impact by making the conscious decision to support a cause close to your heart in 2019.
Communication is of utmost importance when it comes to the smooth operation of a business, however this element is commonly overlooked, leading to a handful of complications. Ranging from unmet requirements, incomplete tasks, and dissatisfied customers, poor communication effects everyone involved with your business. This year, stop putting it off and take the time to streamline communication in your business. Not only will productivity increase, but employee/ customer loyalty, morale, and satisfaction can also improve.
So, where can you start? First off, it’s as simple as making sure you’re listening to your staff and clients. This sounds very obvious, although offering your undivided attention can overall encourage others to remain present in the conversation. Use body language to convey you’re listening and to let them know they’re being heard. Secondly, remember to designate a scribe in your meetings to ensure all the key points are noted and not forgotten. From here, you can assimilate these notes into concise dot-points and distribute them to your employees as a follow-up/ refresher.
These are simple yet effective tools you can immediately implement to improve communication in your workspace, and overall increase productivity of the business.
Offer Experience To Those Starting Out
Do you remember when you were starting out in your industry? How would you describe the experience? Looking back, do you wish you had more support or opportunities? Offering some form of support to talented, hard-working people working on cracking into the industry can be a fulfilling, useful means of helping those in need, while also establishing a meaningful connection that could pay off down the line. Whether it’s through a mentorship program, providing work experience, or simply gifting some of your wisdom, offering some form of support to these hard-working youth can go a long way when it comes to kickstarting their career.
Plan For The Future
Establishing a collection of new year resolutions is a great way to track your business’ growth throughout the year and ensure your motivation is focused towards achieving them, but why stop there? Take some time to think about what you want for your business beyond 2019, and into the foreseeable future. Where do you see yourself in 2, 5 or even 10 years? Keep these goals close by, look over them from time to time, and adjust your habits and actions to achieve them as your business grows!