Having a solid social media presence is a vital aspect when it comes to growing a brand. Although it’s as easy and accessible as ever to do so, business owners can’t often find the time. However, it’s important to remember that growing your brand on social media isn’t an impossible task. Sure, it will be time consuming and will require constant attention but when it starts to grow, it will become an asset.
A strong social media presence can deliver your business with countless benefits such as an increased brand recognition, better search engine rankings, more traffic on your website and direct opportunities to converse with your target audience. To top it all off, it’s also a cost-effective form of marketing. Eager to kick-off your online crusade? Here’s a few tips for growing your brand’s social media presence.
Establish Your Audience
First of all, you need to establish you audience and create content specific to them – content they will find engaging to interact with. Take some time to have a good think about who your audience is and from here you can begin to specify the information and tone you’d like to share.
When you’re sharing content on social media, it’s important to infuse a bit of personality. Customers like to know a brand on a deeper level as opposed to dealing with a faceless entity. So how can you do this? Be creative with your captions, videos, and images. Share the faces behind the scenes, whether it’s a shot in the office or out on tour. Ultimately, this can enhance the connection between the customer and your business.
Measure Success On Engagement
A major misconception when it comes to social media growth is to measure success on followers and likes, however this is not the case. Engagement is a much more valuable thing to have. An account with a handful of committed followers is better than 20,000 that just ignore you. To increase engagement, tag relevant people in your photos, answer and reply to comments, and try to start a conversation with your followers. It can go a long way.
Aim To Post Regularly
Many social media pages perish as a result of irregular posting. Whether it’s due to a lack of time or motivation, posting inconsistently ultimately leads to a decreased interest and engagement towards a page. A simple solution is to create a posting schedule. Include exactly what you’re going to post, when you’re going to post it and stay on top of it. Although, don’t post poor quality images just to stay relevant. This can do more harm than good.
If you’re struggling to come up with a regular stream of quality photos and videos to engaging your audience, CREATIR can be of assistance. We offer a wide range of photography and videography packages that business owners can use to regularly share engaging content on social media. These packages are also easy to use and very affordable: merely choose a bundle, explain what you’d like to achieve and sit back as we deliver quality content.
Let People Know You’re On Social Media
Try not to expect your following and engagement to skyrocket upon the launch of your account. This will take some time and energy. Although, to kick things off with a running start, let friends, family and colleagues know that you’re on social media. Word of mouth can be a powerful tool. Share the page with them and ask them to give it a follow. As the account grows, start to incorporate your social media handles into newsletters and advertisements.
Keep Content At A Consistent Quality
A habit to avoid when managing and growing your social media presence: try to avoid posting just for the sake of it. This can potentially compromise the quality of photos being shared and mess with the general aesthetic of the page, overall exuding an unprofessional vibe. Again, a posting schedule is going to be a valuable tool to have. Also, take the time to create meaningful content of a certain standard.
Make The Most Of Visual Content
Optimise the content you’re sharing by posting images and videos that highlight the key features of your products or services. As visual based content is found to be much more engaging to an audience, try to actively incorporate tools such as quote images, infographics, product photography and promotional videos into your feed.
Paid Advertisements May Be A Worthy Investment
‘Paid advertisements’ doesn’t only mean purchasing an online space to highlight your products or services. Partnering with influencers and other accounts can be effective methods of expanding your brands reach and getting the word out. The best part? Influencer marketing can often have a positive return on investment.
Monitor Your Progress
Finally, try to take advantage of monitoring tools to track the growth of your accounts. Through this, you can see what sort of posts your audience interacts well with, what doesn’t do as well and from here you can specify the type of content being released. For example, Instagram offers owners business tools to track engagement and reach as well as information about the general demographic following your account. Taking advantage of these tools and tips can help you effectively grow your brand and cement a prominent social media presence.