A clear social media strategy is vital for businesses hoping to break through the clutter and impact their target audience.
Though creating a social media campaign that reaches your desired followers, boosts engagement and grows your brand awareness is a task much easier said than done - particularly if you aren’t sure where to start.
Behind a successful social media strategy is a combination of elements - including definitive goals, powerful call to actions, and detailed content calendars.
Social media may not have a ‘one size fits all’ approach, though these practices are very common among social media managers, helping to ensure platforms such as Facebook, Twitter, or Instagram are used to their full potential.
This article will cover 8 key elements of a successful social media strategy and how to incorporate them into your social media campaign.
A Definitive Goal
Kicking off your social media campaign without a definitive goal is like jumping into a pool and just splashing around. It may be a fun time, but you’re unlikely to go anyway.
Having a clear idea of where you’d like your social media campaign to go helps to focus your time and energy on a worthy outcome.
How can you establish some goals for your social media marketing strategy? Start by asking yourself a series of basic questions.
Brainstorm different social media campaign ideas that will reflect your brand appropriately, ultimately contributing to this higher purpose.
An Understanding Of Your Audience
Understanding your audience’s interests and values is a vital component of planning a social media campaign.
By knowing the type of posts that are likely to resonate most with them, you have the capability to streamline the content creation phase to only share photos and videos that are most likely going to benefit your brand.
This will save both time and resources, helping you to get the most out of your social media marketing plan.
Social media is the perfect tool to help gain a deeper understanding of your target audience. By actively asking them questions and encouraging them to share their voice and opinions, you can get to know them on a whole new level.
Luckily, social media platforms like Facebook or Instagram have plenty of tools to make the process easier, whether it’s by posting a poll on your page or asking a question in your captions.
With the help of these tools, you’ll be able to create targeted social media campaigns for your brand.
The Right Social Media Platforms
Understanding your audience also means being aware of which platform your followers engage with your brand the most. Facebook? Instagram? Twitter? Strive to share your content across the social media platforms that are going to gain the most attention.
Plenty Of Content
Behind a successful social media campaign is a solid bank of content and a detailed posting schedule.
Creating photos and video as the campaign progresses is a recipe for disaster, offering a clutter of information for your followers.
Dedicate some time toward collecting quality visual content and sharing your message across multiple posts. This will add a sense of clarity to your brand’s image and values.
With the help of a posting schedule, you can save heaps of time and focus your attention towards listening and responding to your audience to encourage engagement. Plus, you’ll be able to plan for the major holidays, such as Easter, Christmas, and more.
A Strong Call To Action
Let your followers know exactly what you want them to do with a strong call to action. Do you want them to read your blog post? Follow your account? Head to your website? Don’t leave things up to chance.
Though it will take some time to establish a clear call to action that also reflects your brand, trial and error is key. Figure out what’s working, what’s isn’t and tailor your approach to enhance the success of your posts.
An Attractive Landing Page
If your call to action is a success, ensure that your website’s landing page is ready to welcome your audience.
Create an appealing layout, specifically for your audience. Based on the purpose of your landing page, establish alluring visual prompts and a clear call to action to push visitors deeper into your website.
Eliminate any counterproductive distractions that aren’t contributing to your landing page’s purpose.
You’ve managed to get audience members onto your website - make the opportunity count by optimising their experience.
Motivation To Engage
Posting quality content on a regular basis is an important element of successful social media campaigns, though it can become redundant if you aren’t taking the time to improve engagement.
As mentioned before, having a posting schedule in place helps to free up some of your time to practice boosting engagement.
Social media analytics can directly communicate the successful elements of a social media campaign and the aspects that weren’t so valuable.
Through the help a social media platform’s analytic tools, you can learn from the process and help your brand enhance its social media marketing strategy.
Eliminate the components that held you back and draw your attention to the parts that triggered spikes in engagement. With this information at your fingertips, your next social media campaign is likely to be all the more successful.