8 Tips For A Successful Social Media Marketing Plan

A clear social media plan is vital for businesses hoping to break through the clutter and impact their target audience.

Though creating a social media marketing plan that reaches your desired followers, boosts engagement and grows your brand awareness is a task much easier said than done - particularly if you aren’t sure where to start.


Social media may not have a ‘one size fits all’ approach, though these practices are very common among social media managers - helping to ensure platforms such as Facebook, Twitter, or Instagram are used to their full potential.

Wondering how to create a social media campaign? This article will cover 8 key elements of a successful social media marketing strategy and how to incorporate them into your social media plan.

A Definitive Goal

Kicking off your social media plan without a definitive goal is like jumping into a pool and just splashing around. It may be a fun time, but you’re unlikely to go anyway.

Having a clear idea of where you’d like your social media marketing strategy to go helps to focus your time and energy on a worthy outcome.


How can you establish some goals for your social media marketing strategy? Start by asking yourself a series of basic questions.

What do I want to achieve through this endeavour? Do I want to grow my audience on social media? Boost engagement? Generate more traffic for my website?

Brainstorm different social media campaign ideas that will reflect your brand appropriately, ultimately contributing to this higher purpose.

An Understanding Of Your Audience

Understanding your audience’s interests and values is a vital component of planning a social media marketing strategy.

By knowing the type of posts that are likely to resonate most with them, you have the capability to streamline the content creation phase to only share photos and videos that are most likely going to benefit your brand.

This will save both time and resources, helping you to get the most out of your social media marketing plan.


Social media is the perfect tool to help gain a deeper understanding of your target audience. By actively asking them questions and encouraging them to share their voice and opinions, you can get to know them on a whole new level.

Luckily, social media platforms like Facebook or Instagram have plenty of tools to make the process easier, whether it’s by posting a poll on your page or asking a question in your captions.

With the help of these tools, you’ll be able to create targeted social media campaigns for your brand.

The Right Social Media Platforms

Understanding your audience also means being aware of which platform your followers engage with your brand the most. Facebook? Instagram? Twitter? Strive to share your content across the social media platforms that are going to gain the most attention.


Plenty Of Content

Behind a successful social media plan is a solid bank of content and a detailed posting schedule.

Creating photos and video as the campaign progresses is a recipe for disaster, offering a clutter of information for your followers.

Dedicate some time toward collecting quality visual content and sharing your message across multiple posts. This will add a sense of clarity to your brand’s image and niche.

With the help of a posting schedule, you can save heaps of time and focus your attention towards listening and responding to your audience to encourage engagement. Plus, you’ll be able to plan for the major holidays, such as Easter, Christmas, and more.

office-1081807_1920 (1).jpg

A Strong Call To Action

Let your followers know exactly what you want them to do with a strong call to action. Do you want them to read your blog post? Follow your account? Head to your website? Don’t leave things up to chance.

It’ll take some time to establish a clear call to action that also reflects your brand- figure out what’s working, what’s isn’t working, and tailor your approach to enhance the success of your posts.

An Attractive Landing Page

If your call to action is a success, ensure that your website’s landing page is ready to welcome your audience.

Create an appealing layout, specifically for your audience. Based on the purpose of your landing page, establish alluring visual prompts and a clear call to action to push visitors deeper into your website.

Eliminate any counterproductive distractions that aren’t contributing to your landing page’s purpose.

You’ve managed to get audience members onto your website - make the opportunity count by optimising their experience.


Encourage Engagement

Posting quality content on a regular basis is an important element of successful social media plan, though it can become redundant if you aren’t taking the time to engage with your followers.

As mentioned before, having a posting schedule in place helps to free up some of your time to practice boosting engagement. This could be as simple as replying to messages, responding to comments, sharing user-generated content, creating polls, planning a giveaway, or anything in-between.



Social media analytics can directly communicate the successful elements of a social media marketing plan and the aspects that aren’t so valuable.

With the help of a social media platform’s analytic tools, you can learn from the process and help your brand enhance its social media marketing strategy.

Eliminate the components that held you back and draw your attention towards posts that triggered spikes in engagement. With this information at your fingertips, your next social media plan is likely to be all the more successful.