A clear social media strategy is vital for businesses hoping to impact their target audiences. Though creating a social media campaign that reaches your desired followers, boosts engagement and grows your brand awareness is a task much easier said than done. This article will cover 8 key elements of a successful social media strategy and how to incorporate them into your social media campaign.
Sharing content on social media can be a great way to boost engagement and drive traffic toward your online store, although if steps aren’t taken to enhance your brand’s click-through rate, the process can seem rather redundant. Ranging from the evaluation of your analytics to the use of visual content, here are 8 easy ways you can begin to improve your social media click-through rate (CTR).