13 Topic Ideas To Kickstart Your Brand's Blog

Kickstarting a blog for your brand can be a great way to draw in new customers, grow your online presence, engage your followers, and drive traffic on your website. That being said, you may find it difficult to share a regular stream of posts if you’re struggling to come up with topic ideas. Finding articles that serve a higher purpose, but are still relevant to your audience can be a difficult balancing act. Although there’s no need to worry, here are 13 simple topic ideas to incorporate onto your blog.

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Review A Product Or Service 

Reviewing a product or service in your niche can be an effective way to establish your brand as a credible source of knowledge in the industry. Although, avoid reviewing your own product or service, along with direct competitors. Do some research and choose one that will compliment your own brand. This can also be a great way to establish a connection or a lasting relationship with other brands. 


Share A Customer Success Story 

Offer a new perspective to your audience by interviewing one of your customers and featuring them on the blog. Ask them questions about why they initially decided to use your services, how it’s added value to their life, and why they’d recommend your business to others. Featuring a long-time customer can also make potential clients feel much more comfortable with your brand, especially if the business is relatively new or unknown. 

Answer FAQs

Save your customers (and yourself) some time by writing up a post with your business’ most frequently asked questions. Instead of getting in touch and waiting to hear back from you, direct them over to an article for a quick and easy solution.

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Feature A Brand Ambassador 

Does your business use brand ambassadors? Well then It may be a good idea to properly introduce them to your audience with an in-depth article. Offer your audience a behind the scenes look at your ambassadors, along with their story and motivations, while covering why they’re associated with your brand in the first place. This can be a great way to humanise your brand and breath more personality into your business.
If your ambassador has a good following a social media, encourage them to share it with their audience to increase the article’s reach.

Share A How-To Guide 

Establish your brand as a credible and reputable source of knowledge in the industry by sharing a ‘How To’ guide in your niche. Take the time to brainstorm a topic you’re passionate about, have good knowledge of, compliments your products/ services, and can add real value to your readers (our previous article ‘A Beginners Guide: Starting A Blog For Your Brand’ is a perfect example).
Just remember, a longer, in-depth article tends to perform better than shorter pieces. Dedicate some solid hours to crafting an ultimate guide that covers everything about the topic.

Offer Updates In The Business

Whether it’s every week or month, let your audience know what’s happening with the brand and how it’s consistently growing. Open the curtains and show them what’s happening behind the scenes. Help them follow along and feel much more connected with the business. 

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Write A ‘Top 10’ List 

Yet another great way to show the audience that your brand is a reputable source of knowledge in your industry; top 10 lists (or listicles) can be creative pieces for your followers to engage with.
Once again, it all comes down to writing about a subject in your niche that you feel your audience will benefit from, and then finding a simple link back to your products and services. For example, if your blog niche is anything and everything gardening, you could write an article covering 6 simple tips for growing fruit at home. This piece would hold value to your audience, show that you’re a credible source of information in the vast world of gardening, and offer you the opportunity to link back to your gardening business. It’s just that simple.
The best part? These pieces can be very versatile, with an endless list of possible topics to cover, and can always make positive additions to a newly formed or well-established blog.

Post A Video 

Shake things up. Rather than sharing article after article, post a video showcasing a new product, a recent event, or a behind the scenes look at your business. Engagement can fade over time if you keep doing the same thing. Flip the table and keep your audience engaged with new forms of content. 

Offer Up A Personal Story 

Perfect for infusing more personality into your business; offering a personal story to your readers can overall help encourage your followers to establish a connection with your brand. Whether it’s a story of how the business was founded, or an avoidable blunder that you learnt something from, sharing valuable stories can go a long way when it comes to humanising the brand.

Recap A Recent Event 

Did you recently launch a new product or host an event? Tell your followers about it. Make them aware of what’s happening in your business and encourage them to feel much more invested in your brand. 

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Make A List Of Your Most Popular Blog Posts 

As the number of articles on your blog grows and your audience expands, select a handful of your best posts and compile them into a list. Do your research to see which articles have performed well among your followers, and include them on your list to drive more traffic toward these pages. 

Notify Your Audience Of Job Openings 

Blogs are great spaces to share any new job openings with your audience. Review what the position is, what’s involved, and why they should be excited by getting to work with your brand. This can be a great way to broaden your scope and reach amazing people that otherwise wouldn’t have heard about the opportunity. 

Open The Blog To Guest Writers 

Opening your brand’s blog to guest writers can be a great way to increase traffic on your website. If they are established and have a loyal following, they can share the article with their audience which can overall increase the post’s exposure.

There’s an endless list of possibilities when it comes to new topic ideas for your blog. Figure out what’s going to work best for your audience and strive to share meaningful, engaging posts as regularly as you can. Happy writing!

Looking for more business tips? Be sure to check out our previous article: 8 Simple Ways A Blog Can Benefit Your Brand.