With the ability to engage audiences to a degree that other forms of content can only dream of; video has evolved into an undeniably powerful tool that every business should be taking advantage of in this day and age. Although as videos can take many different forms, it can be difficult to decide on a specific style or format. Each of these forms carry different benefits and can engage your viewers through alternative means, so settling on one that’s going to work best for you is crucial.
Before you start planning your video content for the new year, take the time and do your research. What’s currently working in the vast world of video marketing? What worked for you this year may not work next year. So, without further ado, here’s seven video marketing trends to adopt in 2019.
Ever-growing in popularity on platforms such as Facebook and Instagram; live streaming has become an accessible, effortless method of engaging an audience. The practice has been adopted by many businesses on social media over the recent years, particularly to offer viewers a behind-the-scenes look at the brand and to establish a lasting connection with them. On top of this, research suggests that live streaming can hold the attention of viewers for longer than prerecorded videos, and encourages more audience engagement.
Whether you’re launching a new product, hosting an exclusive event, or working with a new client, take the chance and try something new - notify your audience through a live video. Although, just remember to have a rough outline/ plan when going into the video - after all, it’s live.
Since recently introduced, 360-degree videos have proven to be a unique, interactive form of content and they’re expected to get even more popular. Because these videos have a much more immersive experience associated with them, allowing the user to engage with footage in every direction, this form of content proves to offer the ultimate virtual experience.
360-degree videos are commonly associated with travel organisations when they’d like to immerse the user into a destination, although the clips can be quite versatile. Whether it’s event management, real estate, or even retail, countless types of industries can take advantage of 360-degree clips.
To create a 360-degree video, you’ll need a good, quality camera along with some knowledge of how to stitch it together through editing software. Although it’ll take time, you’ll be left with a fresh, new piece of content for your audience to engage with.
Television used to be the spot where businesses would showcase their product and reach new audiences, although, in recent years, more and more brands are investing their money in social media advertisements. Since platforms, such as Youtube and Facebook, offer advertisement space at a much cheaper cost while often reaching a wider audience than television advertisements, the decision has become a no-brainer.
Collaborate With Influencers
Over the last few years, social media influencers have become a strong asset when it comes to promoting a product or service, especially when combined with video-based content. Work alongside the influencer to produce a simple promotional video or sketch to highlight your product and engage the viewers. Ultimately, this can offer your customers a reason to trust your brand, simply by stepping into an already established, devoted community
Just remember, be sure to work alongside an influencer with positive engagement and good credibility. Choosing someone solely based on the number of followers they have isn’t a trustworthy indication of how much impact they hold among their community. Take your time, do your research, and select an influencer that’ll offer value for your time and money.
Vlogging is widely renowned to be done by online figures and social media influencers, although more and more business owners and entrepreneurs are adopting the practice due to the wide range of benefits it can deliver. By actively practicing the habit of vlogging, you can gift your audience with the opportunity to associate a face with the brand, form a lasting connection, grow relationships, and build trust. Not to mention, with regards to content, it’s a great way to shake things up and get people’s attention.
Finally, the best part is that vlogging is surprisingly affordable. Grab your smart-phone and start sharing! Give your loyal followers a look into your day to day life as a business owner, along with some valuable tips/ information they can gain real value from.
Sharing videos with your audience is a great way to catch and hold their attention. However, with trends consistently changing each year, it’s important to stay in the loop to see what’s working. From here, you can establish which type of video is going to work best for your brand, adjust your plan, and start sharing your valuable content.