Lox & Chain

Shooting the jewellery-making process has been on our bucket list for a long time - so, we were very excited when this collab with Lox & Chain came across our desk!

For this project, the team invited us to a location shoot and tasked us with creating a series of fresh product videos to promote the brand’s jewellery range on social media.

The brand had a distinct tone that we had to meet for this shoot. So, once this half-day shoot began, we worked closely with a stylist to ensure our vision was meeting the brand’s established aesthetic.

The shoot itself was an absolute breeze. For this first video, we worked closely with a hand model to capture the products in a moody, lifestyle setting. After this clip was wrapped, we promptly moved onto a raw video showcasing the journey of how the brand produces their rings.

Once this project was finished, we delivered the content promptly to Lox & Chain and they were absolutely thrilled with the result. This project has been a career highlight, and we look forward to working with the brand again very soon!

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